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WWD.com

by MopTop Hair |

WWD.com featured a mention and quote from Kelly in the Beauty Retailers Focus on Hair Care story.

Beauty Retailers Focus on Hair Care

By Faye Brookman

Hair care is the new competitive battlefield among beauty retailers.

Natural is developing into another congested landscape. “People want products without chemicals, such as sulfates that build up on hair,” said Kelly Foreman, founder of MopTop, a line of natural products to manage curly hair. Her natural positioning caught the eye of Whole Foods executives, who added her line to the assortment. MopTop recently added a clarifying rescue treatment which remedies buildup of chemicals, said Foreman.